KNIVES
KNIVES
Project Summary
Project Summary
KNIVES is a Kickstarter tabletop game inspired by AWED Corp's popular YouTube series set in the On The Hill universe. With AWED Corp’s channel boasting 101K subscribers and over 2.4 million views, it sought to expand into the tabletop gaming market. The goal was to create a fast-paced, party-friendly game for young adults, similar to titles like Unstable Unicorns and Exploding Kittens. As the sole graphic designer and illustrator, I worked closely with the project manager to bring this vision to life.
KNIVES is a Kickstarter tabletop game inspired by AWED Corp's popular YouTube series set in the On The Hill universe. With AWED Corp’s channel boasting 101K subscribers and over 2.4 million views, it sought to expand into the tabletop gaming market. The goal was to create a fast-paced, party-friendly game for young adults, similar to titles like Unstable Unicorns and Exploding Kittens. As the sole graphic designer and illustrator, I worked closely with the project manager to bring this vision to life.
KNIVES is a Kickstarter tabletop game inspired by AWED Corp's popular YouTube series set in the On The Hill universe. With AWED Corp’s channel boasting 101K subscribers and over 2.4 million views, it sought to expand into the tabletop gaming market. The goal was to create a fast-paced, party-friendly game for young adults, similar to titles like Unstable Unicorns and Exploding Kittens. As the sole graphic designer and illustrator, I worked closely with the project manager to bring this vision to life.
Client
Client
AWED Corp
AWED Corp
AWED Corp
Type of Work
Logo Design, Brand Identity, Illustration, Marketing, Product Design
Logo Design, Brand Identity, Illustration, Marketing, Product Design
Logo Design, Brand Identity, Illustration, Marketing, Product Design
Role
Sole Graphic Designer & Illustrator
Sole Graphic Designer & Illustrator
Sole Graphic Designer & Illustrator
Contributors
Carter Phillips Project Manager
Carter Phillips Project Manager
Carter Phillips Project Manager
Goal
Develop a visually striking and cohesive brand identity for KNIVES, including logo design, illustrations, and marketing materials, to ensure the game’s unique style in a competitive tabletop market.
Develop a visually striking and cohesive brand identity for KNIVES, including logo design, illustrations, and marketing materials, to ensure the game’s unique style in a competitive tabletop market.
Develop a visually striking and cohesive brand identity for KNIVES, including logo design, illustrations, and marketing materials, to ensure the game’s unique style in a competitive tabletop market.
Process & Experience
Collaborating with the project manager, I aimed to capture the game’s adrenaline-fueled, darkly humorous theme through bold, cartoony illustrations. We experimented with different styles before settling on a modern, minimalistic approach that resonated with a wide audience. I designed the logo and brand assets for various mediums, including cards, packaging, banners, posters, and promotional materials. The focus was on creating a unique illustrative style that balanced fun and intensity, ensuring KNIVES stood out in the market.
Collaborating with the project manager, I aimed to capture the game’s adrenaline-fueled, darkly humorous theme through bold, cartoony illustrations. We experimented with different styles before settling on a modern, minimalistic approach that resonated with a wide audience. I designed the logo and brand assets for various mediums, including cards, packaging, banners, posters, and promotional materials. The focus was on creating a unique illustrative style that balanced fun and intensity, ensuring KNIVES stood out in the market.
Collaborating with the project manager, I aimed to capture the game’s adrenaline-fueled, darkly humorous theme through bold, cartoony illustrations. We experimented with different styles before settling on a modern, minimalistic approach that resonated with a wide audience. I designed the logo and brand assets for various mediums, including cards, packaging, banners, posters, and promotional materials. The focus was on creating a unique illustrative style that balanced fun and intensity, ensuring KNIVES stood out in the market.
Outcomes
The cohesive branding and distinctive illustrations played a crucial role in the providing a unique and visually stunning game, helping KNIVES gain traction in the tabletop gaming community demographic. The game’s unique visual identity attracted a broad audience, producing a positive reception and strong player engagement. Unfortunately due to marketing complications the game was never sent to print due to the failure of the kickstarter and overall campaign. Despite the products shortcomings this project was an amazing studio experience and put all faucets of my skills to the test.
The cohesive branding and distinctive illustrations played a crucial role in the providing a unique and visually stunning game, helping KNIVES gain traction in the tabletop gaming community demographic. The game’s unique visual identity attracted a broad audience, producing a positive reception and strong player engagement. Unfortunately due to marketing complications the game was never sent to print due to the failure of the kickstarter and overall campaign. Despite the products shortcomings this project was an amazing studio experience and put all faucets of my skills to the test.
The cohesive branding and distinctive illustrations played a crucial role in the providing a unique and visually stunning game, helping KNIVES gain traction in the tabletop gaming community demographic. The game’s unique visual identity attracted a broad audience, producing a positive reception and strong player engagement. Unfortunately due to marketing complications the game was never sent to print due to the failure of the kickstarter and overall campaign. Despite the products shortcomings this project was an amazing studio experience and put all faucets of my skills to the test.
Carter Phillips
AWED. Corp
Caj has completed concept, graphic design, and illustration work for me. When he first began working on the project it was immediately clear to me that his work ethic was strong and that hiring him had been a great decision. My favourite thing about working with Caj is how well he is able to accept feedback, and then use it to fine tune his work to be exactly what the client needs. Overall, I would recommend Caj to anyone.
Carter Phillips
AWED. Corp
Caj has completed concept, graphic design, and illustration work for me. When he first began working on the project it was immediately clear to me that his work ethic was strong and that hiring him had been a great decision. My favourite thing about working with Caj is how well he is able to accept feedback, and then use it to fine tune his work to be exactly what the client needs. Overall, I would recommend Caj to anyone.
Carter Phillips
AWED. Corp
Caj has completed concept, graphic design, and illustration work for me. When he first began working on the project it was immediately clear to me that his work ethic was strong and that hiring him had been a great decision. My favourite thing about working with Caj is how well he is able to accept feedback, and then use it to fine tune his work to be exactly what the client needs. Overall, I would recommend Caj to anyone.
Let’s start a fire.
Let’s start a fire.
Let’s start a fire.