RESOLVE 2023 Grad Show
RESOLVE 2023 Grad Show
Project Summary
RESOLVE was the capstone project for our graduating cohort at Algonquin College, showcasing three years of dedication and growth. The grad show was designed to present our journey as emerging designers to friends, family, potential employers, and industry leaders. As the branding team lead, I guided our team in crafting a brand identity that reflected our collective experiences and symbolized our resilience and problem-solving abilities.
RESOLVE was the capstone project for our graduating cohort at Algonquin College, showcasing three years of dedication and growth. The grad show was designed to present our journey as emerging designers to friends, family, potential employers, and industry leaders. As the branding team lead, I guided our team in crafting a brand identity that reflected our collective experiences and symbolized our resilience and problem-solving abilities.
RESOLVE was the capstone project for our graduating cohort at Algonquin College, showcasing three years of dedication and growth. The grad show was designed to present our journey as emerging designers to friends, family, potential employers, and industry leaders. As the branding team lead, I guided our team in crafting a brand identity that reflected our collective experiences and symbolized our resilience and problem-solving abilities.
Client
Client
Algonquin College
Algonquin College
Algonquin College
Type of Work
Logo Design, Brand Identity, Campaign Design
Logo Design, Brand Identity, Campaign Design
Logo Design, Brand Identity, Campaign Design
Role
Branding Team Lead, Graphic Designer
Branding Team Lead, Graphic Designer
Branding Team Lead, Graphic Designer
Contributors
2023 Graphic Design Program Cohort Members (Collaborative Team Effort)
2023 Graphic Design Program Cohort Members (Collaborative Team Effort)
2023 Graphic Design Program Cohort Members (Collaborative Team Effort)
Goal
Create a compelling and reflective brand identity for the 2023 grad show that encapsulates our journey as design students while resonating with the broader audience.
Create a compelling and reflective brand identity for the 2023 grad show that encapsulates our journey as design students while resonating with the broader audience.
Create a compelling and reflective brand identity for the 2023 grad show that encapsulates our journey as design students while resonating with the broader audience.
Motion Reel done by Ema H. (Motion Team Lead), Tommy Brennan and Tri Nguyen.
Motion Reel done by Ema H. (Motion Team Lead), Tommy Brennan and Tri Nguyen.
Motion Reel done by Ema H. (Motion Team Lead), Tommy Brennan and Tri Nguyen.
Process & Experience
In my role as creative director, I led brainstorming sessions to develop a brand that embodied our experiences. We chose the name "RESOLVE" to represent our determination and adaptability, particularly in overcoming challenges posed by COVID-19. The brand identity features a geometric aesthetic with a bold, abstract wordmark, designed to be visually striking and thought-provoking. The color scheme, inspired by the CMYK model, was selected for its significance in graphic design and its versatility across print and digital media.
In my role as creative director, I led brainstorming sessions to develop a brand that embodied our experiences. We chose the name "RESOLVE" to represent our determination and adaptability, particularly in overcoming challenges posed by COVID-19. The brand identity features a geometric aesthetic with a bold, abstract wordmark, designed to be visually striking and thought-provoking. The color scheme, inspired by the CMYK model, was selected for its significance in graphic design and its versatility across print and digital media.
In my role as creative director, I led brainstorming sessions to develop a brand that embodied our experiences. We chose the name "RESOLVE" to represent our determination and adaptability, particularly in overcoming challenges posed by COVID-19. The brand identity features a geometric aesthetic with a bold, abstract wordmark, designed to be visually striking and thought-provoking. The color scheme, inspired by the CMYK model, was selected for its significance in graphic design and its versatility across print and digital media.
Outcomes
The RESOLVE brand successfully captured the essence of our journey, leaving a strong impression on attendees and industry professionals. The cohesive and meaningful design resonated with our audience, helping to solidify our transition from students to professionals in the design field.
The RESOLVE brand successfully captured the essence of our journey, leaving a strong impression on attendees and industry professionals. The cohesive and meaningful design resonated with our audience, helping to solidify our transition from students to professionals in the design field.
The RESOLVE brand successfully captured the essence of our journey, leaving a strong impression on attendees and industry professionals. The cohesive and meaningful design resonated with our audience, helping to solidify our transition from students to professionals in the design field.
Let’s start a fire.
Let’s start a fire.
Let’s start a fire.